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Superior Rug Cleaning Service Puts the “Magic” Back into Your Expensive Oriental Rug!

Wednesday, April 5th, 2023 | Uncategorized | No Comments

Are you someone who’s hand-picked the perfect (and expensive) Oriental rug for your living space, only to wonder over the years if wear and care is tarnishing its eye-catching beauty? Each Oriental rug is unique with a magic all its own, and yours is no exception. If you picked it out, it’s a representation of your particular taste, and if you inherited it, it’s a manifestation of your family’s history. In both cases, it’s a special investment-after all, you’ll never have another rug exactly like it. These rugs are each unique expressions of pure art. Created from natural fibers and woven one at a time to match the vision of the artisan, your Specialty rug is truly irreplaceable, and an heirloom that can be passed down from generation to generation.

Preserving its colors, protecting its longevity, and maintaining its attractive appearance requires maintenance and care.  With such a large investment of not only money, but also time, you obviously want to protect its longevity and attractiveness. Embedded dirt not only mars its beauty but actively reduces the life of rugs and should be properly addressed to protect your long-term investment.

That’s where Superior Rug Cleaning enters the picture. Launched in 1985, for over 37 years Superior Rug Cleaning has focused specifically on pursuing and investing in new, state-of-the-art technology specifically to ensure your heirloom Oriental rug maintains its original beauty and quality.

This month, we interviewed Kerry McDuffie, the owner of Superior Rug Cleaning, to find out more about Oriental rug cleaning.

MV: How often should people clean their Oriental rugs?

Kerry: Many people dont know this, but dirt can act as tiny razor blades to rug fibers opening up the fibers for dirt to get in. Especially if your expensive rug is in a traffic area, it should be cleaned every two years or so, even if it doesnt look dirty.  The dirt that you cant see can cause damage to the rug.  Once you see significant dirt, it is an indicator that the rug should have been cleaned earlier.

MV: There’s no question that Specialty rugs are replacing wall-to-wall carpeting in many American homes and businesses. Aside from their obvious visual differences, how do Oriental rugs differ from carpets?

Kerry: Conventional carpeting is machine made and tufted with synthetic material, although cotton and wool are sometimes used in higher end wall-to-wall carpeting. Genuine Oriental or Specialty rugs, on the other hand, are created using natural fibers such as cotton, wool, and silk. These handcrafted rugs are woven one at a time, with artisans paying individual attention to detail, color, pattern, and the motif of each piece of art they are creating. These rugs are truly art for your floor.

MV: Does the use of all-natural fibers and organic dyes in the handcrafting of Oriental rugs require a different cleaning process than that used on conventional carpeting?

Kerry: Very much so. Because of the use of natural fibers, vegetable and plant dyes, meticulous care must be taken to ensure that dyes remain stable during the entire cleaning process. While wall-to-wall carpeting can be cleaned with high heat and strong cleaning agents, with Oriental or Specialty rugs we use Aqua Clear Water Systems exclusive reverse osmosis pure softened water and natural fiber safe washing agents.  The rug is then thoroughly rinsed, run through our new centrifuge, and then hung to dry in a temperature-controlled drying room.

MV: Tell us about your centrifuge cleaning machine.

Kerry: I am really excited about the addition of the Rug Centrifuge to our cleaning process! The centrifuge enhances our Oriental area rug cleaning capabilities quite a bit.  Most issues that can occur with Oriental area rug cleaning have to do with drying times after they are washed. After a rug is washed, of course, it needs to be dried. The longer it takes for the water to evaporate, the more potential problems can arise, such as potential dye migration and some return of minor pet urine odors.

The Rug Centrifuge rapidly spins the pre-washed rolled up area rug to remove 90-95% of the water within a few minutes, greatly reducing issues resulting from longer drying times.  It also helps flush out pet urine that might have been left over from urine-soaked rugs.  In addition, since we can dry your rug so much faster, the overall wait time for your rug cleaning project will be reduced significantly.

MV: Are there any other services Superior Rug Cleaning provides?

Kerry: Yes. We also clean the expensive outdoor cushions that many people have.  As you know, they can get quite dirty over the seasons.  In addition, we treat water damaged rugs and supply protective pet urine paddings for rugs.

MV: You have been in the Specialty rug cleaning business for a long time.  Can you tell us more about yourself and your business philosophy?

Kerry: Absolutely! I have been married to my lovely wife, Sharon, for 42 years. We have two kids and six grandchildren.  Superior Rug Cleaning is a local family run company. I have been in business cleaning rugs here in the Knoxville area since 1985.

I have over 37 years of experience cleaning many different types of Oriental Specialty rugs.  In that time, Ive gone through extensive training, and I learned how to use the right method for different types of high-end rugs. You need to adjust for the material of the rug, the colors, the age, and the type of stain.  For example, cotton rugs often need more special handling because they can have more dye migration than rugs made of other materials.

I guess much of my business philosophy can be summed up as, Quality First.” I firmly believe that the quality of the job I do is remembered long after price is forgotten; I won’t compromise on quality since my reputation is at stake. At Superior Rug Cleaning the owner (that means me!) cleans every Specialty rug. I take pride in being honest and up-front with customers. Before I take on your rug for cleaning, I will give you an honest evaluation of what our cleaning process can and can’t do for your rug.

MV: Anything else youd like to add?

Kerry: When you selected your Oriental or Specialty rug, you invested in an item that is unique and nigh irreplaceable. This investment, with proper care, can span not just your lifetime, but the lifetimes of your children and beyond. To protect it, the key is to have your rug properly serviced by someone who truly understands your rugs unique cleaning needs.

So, call or text Superior Rug Cleaning at 865-691-5686, email them at info@superiorofknoxville.com, or reach us on Facebook to schedule your carpet and rug cleanings today. Invest in your rug’s true potential and beauty today!

Superior Rug Cleaning

Don’t wait! Call or text Superior Rug Cleaning at 865-691-5686 or email them at info@superiorofknoxville.com or reach out on Facebook to schedule your Oriental rug cleaning today. Restore your rug to its full beauty and, once again, experience the “magic” of what it’s like to be absolutely in love with it!

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East Tennessee's Mountain Views

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