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iComfort by Serta

Wednesday, June 1st, 2011 | Uncategorized | No Comments

The new future in memory foam mattresses

There’s a new kid on the specialty sleep block: Serta’s iComfort line.

iComfort by Serta are the world’s first memory foam, gel-infused mattresses to sleep cooler, last longer and reduce pressure better than traditional memory foam mattresses.

The iComfort line was recently launched with much fanfare by Serta. It targets the fast-growing memory foam marketplace, offering a line that Serta says beats the competition. That theme is emphasized in the tagline: “Smarter. Cooler. Better.”

The iComfort line, which features what the company says is the first gel memory foam, represents a significant advance in the memory foam arena.

Serta wanted to have advanced technology. Just about every successful bedding product has advanced, but most memory foam hasn’t.

Until now.

Serta combines gel and memory foam in the new Cool Action Gel Memory Foam, which is 30% gel. The gel supports the memory foam and also provides conforming characteristics.

The iComfort name of the line stands for “individual comfort,” which is what the gel memory foam provides, according to the company. The open cell memory foam is breathable, allowing air to flow through it and thus keeping sleepers cooler.

The iComfort line ranges from $1,299 to $2,499, and it is more reasonably priced than competitors’ memory foam lines. Some consumers are turned off by the high prices for some memory foam beds in the market.

All of the iComfort beds feature six inches of polyurethane foam and 2.75 inches of the gel foam. Some models also feature slow-recovery latex foam. The beds are supported by steel foundations and have foam side rails.

And all of the mattresses are compatible with Serta’s Motion Perfect adjustable base.

• In-home 120 day risk free trial
• 25 year warranty

4024 Highway 411 in Madisonville
(423) 420-6352

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