Peggy & Mark Warren, REALTORS ®, Tellico Village, Rarity Bay, and Kahite Specialists, Revamp Their Website by Capitalizing on Latest Real Estate Technological Advancements
Friday, June 2nd, 2017 | Uncategorized | No Comments
Provided by Mark Warren
Knoxville/Maryville real estate agents, Peggy and Mark Warren with Keller Williams, recently re-tooled their website, and as a direct result, have changed the trajectory of selling their clients’ homes through use of highly effective marketing tools. Peggy and Mark have noticed a significant increase in exposure to audiences who haven’t started looking yet (certainly their best potential grouping), audiences who just left the market, and finally, audiences who know people who are looking. As a result, the Warren team noted they are currently experiencing a 42% higher response rate and 94% more views of each of their clients’ listings. Most noteworthy, 65% of their property views stem from mobile devices. Having a website that is adaptive and responsive to mobile devices is essential.
You will find that in the case of the Warren’s last six home listings, in 2017, all were under contract in less than 30 days. Why? 1) Because they are priced to sell, and 2) more importantly, the Warrens ensure that all their clients benefit from an enhanced and featured presence on the Internet, to include all social media outlets, in addition to a variety of home virtual tours, along with Keller Williams MLS marketing systems. While 3-D technology has moved to the forefront in real estate, the Warrens are trailblazing in this endeavor, utilizing more enhanced photography. Use of aerial drone photography has not only enhanced perspectives of home listings, but will, most notably, be of value in marketing land sales. The Warrens also noted that 99% of buyers find the photos of clients’ homes to be useful – so they provide them with what they want to help turn online Looky Loo’s into buyers for the homes they market.
“It’s all about the marketing and not the selling price, if priced right,” said Mark.
Through repetitious use of their personal digital ads, in combination with Keller Williams’ marketing strategies, they have seen increasing exposure. As a direct result, since February 2017, they have seen the number of listings their office took increase 31.4% from the month prior, while contracts written also increased, overall, to 64%+. This was compared to Knoxville Area Association of Realtors (KAARS) and surrounding local markets, who revealed that they only experienced a 4.1% increase (a difference of 27%) in listings taken. In addition, KAARS local markets experienced a 12% decrease (a difference of 39.9%) compared to contracts their office have written.
According to a National Association of Realtors survey, “How Buyers Found the Home They Purchased,” 44% said real estate sites, 33% said REALTOR®, 9% said yard sign, and 14% missing. So here is our bottom line, understanding that 14% missing from marketing can make the difference in a home sale.
Peggy and Mark Warren: The RIGHT “KEY” to selling and buying your home! “Experience the Warren difference for yourself today!” Peggy and Mark’s real estate services are focused on West Knoxville, Hardin Valley, Karns, Northshore Drive, Farragut, Lenoir City, Maryville, Tellico Village, Kahite, Rarity Bay, and surrounding areas located in East Tennessee.
Keller Williams – Peggy & Mark Warren
(865) 332-9311
pwarrensells@gmail.com
